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Excerpted from:
Sharing their joy and some of the wealth

By Faye B. Zuckerman, The Providence Journal
16 January 2005

Jyothi Nagraj and Seth Marbin asked wedding guests to arrive in Providence prepared to roll up their sleeves and perform manual labor.

The day before the couple exchanged vows on June 26 at Colt State Park, 90 friends and family arrived at the Southside Community Land Trust's Urban Edge Farm in Cranston. They came armed with bug repellent, sunscreen and plenty of water.

They divided into groups and were dispatched to various jobs around the farm, which donates food to Amos House and offers price breaks to low-income families. They pulled weeds, planted seeds and started bonding with each other.

"Seth and I knew that this would became a meaningful way for people to make connections," said Jyothi, 30, a third-year student at Brown University Medical School. "When Seth suggested a day of service, it resonated with me."

The couple met while doing community service at City Year, a national volunteer program that steers young adults into community service. They saw an opportunity "to mobilize a large and wonderful group of people," said Seth, 27, an undergraduate at Brown University.

"I think people were skeptical. None of our friends has ever done anything like this before," said Jyothi, who had been executive director of City Year in Rhode Island. "They must have been rolling their eyes and saying to each other, 'Jyothi and Seth, what would you expect?' "
To them, it went off without a glitch. It was exactly what they wanted for their celebration of commitment and community. Family and friends bonding, and those less fortunate benefiting.

In keeping with their mission to mix nuptials with charity, the couple asked that guests who wanted to buy them gifts instead make a donation to City Year or the Human Rights Campaign. To appease guests determined to buy them something, the couple registered through idofoundation.org, where 8 percent of the dollars spent on gifts go to charity.

The so-called good-cause wedding has been gaining in popularity since about 2001. Some experts say it was fueled by the 9/11 tragedy.
They believe the social conscience of our country has shifted. According to a Cone Roper poll, nearly 80 percent of the buying public said they switched brands because of a company's stand on a political or social cause.

But it may also have to do with simple practicality. Not only are couples marrying later, it's estimated that 60 percent of couples live together before tying the knot. They already have many of the items traditionally given as gifts, from blenders to knife sets, sometimes in duplicate. So some couple are embracing giving instead of getting.

COMBINING NUPTIALS with charity has recently become more sophisticated than just donating leftover food to a nearby food bank after the reception. Through Web sites, such as the idofoundation.org and justgive.org, brides and grooms can make donations in several different ways to most any cause.

Justgive.org takes charge of a database of about one million charities. Engaged couples can designate money to local organizations such as a school, a library or a nearby humane society.

"This is new money going to a charity. It's money nonprofits wouldn't receive otherwise," said Colleen A. Patrick-Goudreau, senior creative director & nonprofit liaison of the San Francisco-based Internet service, justgive.org. "It's the fastest growing part of our Web site. We have seen couples from all different demographics signing on."


Other socially conscious Web sites, in addition to idofoundation.org and justgive.org, include:
marriedforgood.com
organicweddings.com
theglassslipperproject.org

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